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Organic Traffic vs Return — does more organic mean better ROI? ⓘ Filter criteria:
• Organic sessions ≥ 10
• Paid clicks ≥ 10
• Total ROAS ≤ 15
• Ad spend ≥ €5
Products that are almost 100% organic or almost 100% paid are excluded — we want the balance between the two.
Market Visibility by Country
Deep red = Critical: spend exceeds 50% of product price, zero sales Red = Warning: spend with zero orders Green = Opportunity: CVR above 10%
Cross-sell and halo effects — rows where advertised ASIN ≠ purchased ASIN indicate cross-sell.
⌁ Click a row to filter the detail table · click the same row again to clear
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